Friday Education – February 2, 2018

8:30 AM – 10:00 AM

Room: Utopia AB – Approved for 1.5 CEUs for Landscape Architects
Foodscape Revolution
Brie Arthur, Author and Speaker
Designer and Author Brie Arthur has fine-tuned her signature design technique of Foodscaping, a sustainable landscape practice that embraces beauty and utility. Working with public school systems and suburban developments, Brie is changing the way green spaces are designed and utilized. She encourages everyone to “think outside of the box,” and learn how pairing edibles in a traditional ornamental landscape can increase bio-diversity and add purpose to existing spaces. Organic growing insights are shared to encourage professionals and homeowners to embrace sustainable practices and the best edible and ornamental plant combinations are featured to inspire attendees to create purposeful landscapes that engage people of all ages.

Room: Utopia CD
Separate Yourself From the Competition: Charge More While Getting More Work
Larry Heuvelman, The Owner Consultant
Selling: Lots of us do it, some of us well. Yet only a few of us are doing it at the highest profits levels with outstandingly happy clients. Do you want that? Learn how to build a more profitable company with clients who will sing your praises regardless of your market, level of clientele, location, and what you believe now.

Room: Nirvana – Approved for 1.5 CEUs for Landscape Architects
New and Underused Perennials and Ornamental Grasses – From A to V (From Allium to Ver-no-nia)
Brent Horvath, Intrinsic Perennial Gardens, Inc.
This talk will cover a range of new and underused perennials and grasses. The focus will be on durable, reliable plants regardless of being new or underused, including some of the best new plants that were bred right here in the Midwest.

10:15 AM – 11:45 AM

Room: Utopia CD
Customer Service vs Customer Experience
Parke Kallenberg, ADVANCE Training & Development
Providing what you think is great customer service will not always create a great customer experience.   This session explores the differences a consumer has in customer service and experience, then relates that directly back to green industry tactics to improve your customer retention, gain contract increases, and drive your profits.  Come explore creating great customer experiences and loyal customers based on what you already know to be true as a customer yourself.

Room: Utopia AB – Approved for 1.5 CEUs for Landscape Architects and Arborists
Healthy Soil, Healthy Plants, Healthy People
James “Sandy” Syburg, Purple Cow Organics
This presentation will discuss the cyclical nature of the impacts soil, plants, and people have on each other.  Improving soil health can have a significant impact of the health and quality of life for a gardener or a landscaper.  Sandy will discuss soil structure, soil microbiology, and soil nutrition, as well as environmental factors of water retention, nutrient leaching, among others.

Room: Nirvana – Approved for 1.5 CEUs for Landscape Architects
Root Growth and Management in Professional Landscapes
Ed Gilman, University of Florida
Learn how root management in the first 25 years after planting results in a sustainable forest that resists storms. Topics include making space for tree roots, traditional landscape designs vs. designs that actually work and why, root barriers, managing root problems on large trees, and more. You will be surprised at the amount of research and experience arborists have treating roots on established trees. There will be lots of photographs, illustrations, specifications, and take-home messages. Learner objectives: calculate soil space for trees, implement preventive designs, compare options for interfering roots, evaluate trees for failure potential, and more; beginners to advanced.

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