Thursday Education – February 1, 2018

8:30 AM – 10:00 AM

Room: Utopia CD
50 Shades of Green: Proven Ways to Make More Money with Less Guys, No Guys or the Wrong Guys!
Bill Arman, Ed LaFlamme, Harvestor Consulting Group
It’s time to get off your hamster wheel, step back and figure out what’s making you money and what’s not! This fast paced, hard-hitting session will be peppered with real world examples and practical advice that works. Attendees will learn dozens of ways to save time, reduce costs and optimize profits. You’ll also gain powerful estimating and pricing strategies, practical solutions to work smarter and eliminate time waster and other ideas to reduce your overhead.

Room: Utopia AB – Approved for 1.5 CEUs for Landscape Architects and Arborists
The Plant-Soil-Water Continuum is “ONE Picture not THREE”
Larry Cammarata, Certified Consultants Ltd.
Develop and gain a full understanding of how water in the landscape influences soils and plants in a powerfully positive or negative way. We must understand and then build a landscape design and management strategy that truly grasps how all three elements combine to provide healthier landscapes. A misunderstanding of water can put the landscape professional knee-deep in problems. Grab this life preserver and thrive.

Room: Schaumburg AD – Approved for 1.5 CEUs for Landscape Architects and Arborists
The Well-Designed Mixed Garden: Building Borders with Trees, Shrubs, Perennials, Annuals & Bulbs
Tracy Disabato-Aust, Author and Speaker
This interesting and informative lecture discusses the design fundamentals of border building using a wide palette of plant material. How do we effectively combine the plethora of woody and herbaceous plants available today? Design steps, color, texture, form, design principles of order, unity, and rhythm, garden art, maintenance of the mixed garden, as well as mixed garden designs, vignettes, and combinations will be highlighted. Learn from an artist and keen plants woman about creating gorgeous and environmentally sound mixed gardens.


Room: Nirvana – Approved for 1.5 CEUs for Landscape Architects
Lifting the Shroud of Secrecy on Japanese Gardens
Karen Szyjka, Chicago Park District, John Powell, North American Japanese Garden Association, Tim Gruner, Anderson Japanese Gardens
What do you know about the philosophy, design, and management of real Japanese gardens? A panel of experts will discuss the history, symbolism, intention, and vision used to develop the layout and design of Japanese gardens. The horticultural skills, artistic approaches, and American interpretation of this gardening style will also be discussed. Highlights of local and national Japanese gardens will be used as examples.

12:30 PM – 2:00 PM

Room: Nirvana – Approved for 1.5 CEUs for Landscape Architects
Professional Secrets to Container Gardening
Jennifer Brennan, Chalet Landscape, Nursery & Garden Center
Learn what the professionals use to create containers and planters that last throughout the growing season looking great without a lot of extra maintenance. Products for consistent nutrients, water retention, and disease and insect control will be divulged. This presentation will be loaded with trade secrets from trained professionals. Shhh, keep them a secret!

Room: Schaumburg AD – Approved for 1.5 CEUs for Landscape Architects
Garden Design Philosophy
Piet Oudolf, Author and Speaker
Piet Oudolf’s garden designs are symbols of how nature can be interpreted and amplified in our gardens. Piet has designed some of this country’s most iconic gardens—including, Lurie Garden in Millennium Park and The High Line in New York. His work has established a new perspective on garden design that encompasses combinations of native and ornamental plants in unique and surprising ways.

Room: Utopia AB – Approved for 1.5 CEUs for Landscape Architects
Understanding the Environmental Impact of Landscape Maintenance
Doug Soldat, University of Wisconsin
This presentation will cover the science, perception, and reality of the environmental impact of landscape maintenance. Will phosphorus fertilizers bans improve water quality? Is phosphorus needed at all? We will discuss how to minimize nitrogen losses and discuss the importance of soil quality for healthy landscapes and environmental protection.

Room: Utopia CD
More Shades of Green: How to Increase Sales and Make More $$$ with Less People
Bill Arman, Ed LaFlamme, Harvestor Consulting Group
Frustrated working 24/7 with low or no profits? This fast paced, hard-hitting session will provide you with examples and practical advice on ways to analyze your present customers and how to get more good ones. Attendees will share ideas on how to increase your cash flow, how to get more high margin work to optimize profits and how to close more sales. You’ll also make sure you’re making money on every job in every department.

2:30 PM – 4:00 PM

Room: Nirvana – Approved for 1.5 CEUs for Landscape Architects
50 High Impact, Low Care Garden Plants
Tracy DiSabato-Aust, Author and Speaker
Are you searching for plants that will be high impact but low care? Plants that will fit our sustainable landscape goals? Who isn’t? Finally a look at dynamic, artistic, outstanding plants that may also be long-lived, tolerant of heat and humidity, cold hardy, non-invasive, as well as drought, disease and deer resistant. Ones that don’t require frequent pruning, deadheading or division and don’t require heavy feeding or staking to perform their best. Plants that will soon become your favorites because they are fantastic and yet they give you time for your busy life…plants that your clients can actually have success with. Learn from a 42 year veteran gardening expert about what will look amazing without hours of work!

Room: Euphoria – Approved for 1.5 CEUs for Landscape Architects
Garden Design for an Aging Population
Karl Krogstad, Krogstad Land Design Limited
Discover specific attributes and considerations for designing landscapes for older adult communities. Learn key principles that differentiate Senior Assisted Living and Memory Care garden design from traditional landscape design. Karl will discuss details of hardscapes, plant material, amenity selection and ADA requirements. These design principles can be applied to residential, hospital, rehabilitation, residential care facilities and any other place that serves our growing senior population. Karl shares over 20 years of experience in designing more than 30 Assisted Living/Memory Care facilities.

Room: Schaumburg AD – Approved for 1.5 CEUs for Landscape Architects
Elevated Craftsmanship: The Art And Science Of Building In The Trees
Pete Nelson, Treehouse Masters
Join Pete as he dives into techniques and best practices for building safely and sustainably in the trees. Pete will cover design/build basics for the treehouse “DIY-er”: from selecting the perfect trees, to the prefabrication process, to essential hardware for maintaining a healthy and lasting connection between treehouse and tree. Learn about Pete’s perception of steel posts as treehouse supports, and the role of engineering and permitting as clients’ wishes for treehouses grow in scale and scope.

Room: Utopia AB – Approved for 1.5 CEUs for Landscape Architects
Bulbs as Companion Plants
Jill Selinger, Chicago Botanic Garden
Bulbs in the garden are a delight, in springtime and beyond. Learn what bulbs will add interest and color to your landscapes throughout the growing season. This engaging session will provide tips and techniques for successful combinations, good selections for shade, and successful return year after year. Watch the light bulb go on as you begin to appreciate this underrated garden element.

Room: Utopia CD
Real Talk: Tell Stories that Attract Customers
Lynne Franklin, Lynne Franklin Wordsmith
Sponsored By: ILCA’s Women’s Networking Group
Persuasion isn’t a mystery. It’s a skill anyone can learn. And the more tools you can draw upon, the more chances you have to connect with customers and coworkers. Learn to build rapport with a potential customer before even saying a word. A master of persuasion understands that reading body language is as good as reading someone’s mind. Understand how stories can connect with customers on a subconscious level and get those clients to an enthusiastic and lucrative “yes!”

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