Wednesday Education – January 30, 2019

8:00 AM – 9:15 AM

Room: Nirvana
Frederick Law Olmsted: Environmental Visionary!
Kirk Brown, John Bartram Lives, Olmsted Lives
F.L. Olmsted gave form to urban America in his design of cities. Chicago became the #1 travel destination of the world because of his template for the Columbian Exposition of 1893. His collaboration with Calvert Vaux established the blueprint for creating public gardens around the world. This dramatic presentation focuses on the life of the father of Landscape Architecture who created cities out of the American wilderness and began a conservation movement still challenging the world today.
Applied for 1.25 CEUs for Landscape Architects

Room: Schaumburg AB
Annuals That Deliver
C.L. Fornari, Speaker, Writer, Radio Host
Your clients want flowers all summer. You want plants that your crew doesn’t have to coddle, tweak, or replace in early August. This presentation provides a list of flowering plants of several sizes and a recipe for their successful growth. Included in this talk are annuals for containers, flower gardens, mixing with perennials and planting in challenging locations.
Applied for 1.25 CEUs for Landscape Architects

Room: Schaumburg CD
New Elms for American Cities and How to Train Them for a Productive Future
Kris Bachtell, The Morton Arboretum
No more nightmares on elm street. Today a completely new generation of elms is becoming available to beautify and green American cities. For these trees to have longevity they need to be sited property and a sound, well developed structure. For mature trees to have good structure they must be pruned properly when young. Gain an understanding of how these pruning principals can be utilized to improve your communities’ trees for a long, productive future.
Applied for 1.25 CEUs for Landscape Architects
Applied for 1.25 CEUs for Certified Arborists

Room: Utopia AB
Myth to Money: 5 Myths Top Salespeople Avoid
Merit Gest, Merit-Based Sales Development, Inc.
You’ve been lied to. People meant well, but the “truths” they’ve told you about success in sales are the very things causing you to make costly mistakes. In this interactive and entertaining session, you will: discover 5 myths top salespeople avoid, learn a methodology to go from myth to money, apply the myth to money shifts to real life sales scenarios, practice a sales technique that will put money in your pocket now, and laugh!

Room: Utopia CD
Landscaping in Drifts of One: A Focus on Plant Combinations
Tony Avent, Plant Delights Nursery, Inc.
Gardening rules say to limit your plant palette, but this only makes gardens boring and identical. Instead, let’s focus on increasing botanical diversity by paying closer attention to colors, textures, sizes and forms. This allows landscape professionals to create much more interesting, aesthetically pleasing, and botanically diverse gardens.
Applied for 1.25 CEUs for Landscape Architects
Applied for 1.25 CEUs for Certified Arborists

9:45 AM – 10:30 AM

Room: Nirvana
Plant Porn: We’ll Make You Want to Try It!
A Panel of Plant Professionals Moderated by Kevin McGowen, Kaknes Landscape Supply
Bow-chika-wow-wow. A group of industry professionals will share some of the plants that blow their hair back. Let these talented professionals inspire you to use something you may not yet use. Everything from annuals to trees will be covered in this with hot, but tasteful photographs for each of the plants. Listen to stories about how and why these plants pound pulses. Then it’s time for a cold shower.
Applied for .75 CEUs for Landscape Architects
Applied for 1.25 CEUs for Certified Arborists

Room: Schaumburg AB
Your Role in Monarch and Pollinator Conservation
Jane Grillo, Midwest Groundcovers and butterflyjane.com
Monarchs are one of the most recognized and loved butterflies. However, their population, as well as that of many pollinators, is in decline. Come and learn the value of pollinators, look at the life cycle of monarchs, understanding their fascinating annual cycle and the many plants that landscapers may incorporate in the landscape to help support them and other pollinators.
Applied for .75 CEUs for Landscape Architects

Schaumburg CD
Proper Pruning for Better Blooms and Plant Health
Richard Hentschel, University of Illinois Extension
This session will address the art and science of shrub pruning. Professionals must understand the appropriate times to prune flowering shrubs for a better bloom show. We will discuss proper pruning techniques and timing for maintaining plant health and appearance. It is vital that crews are taught proper pruning techniques while respecting the regimentation and time constraints crews must deal with on every property. Learn the difference between efficient pruning and quick and shoddy pruning.

Room: Utopia AB
Production Planning Analysis and Execution
Fred Haskett, The Harvest Group
Time may be money, but somedays it’d be nice to buy a little more time. This session will demonstrate the difference between using systems management vs. task management in day-to-day operations. It will cover effective production planning, structured scheduling and routing, and efficient job execution. Days aren’t getting any longer, but we can show you how to make them a little easier.

Room: Utopia CD
The Hows, Whats, and Whys of Tree and Shrub Growth Regulation
Patrick Anderson, Rainbow Treecare Scientific Advancements
Plant growth regulators (PGRs) can be a versatile tool for managing trees and shrubs within the urban/suburban interface. PGRs are being adapted in to landscape operations to reduce tree and shrub pruning frequency. Reduced pruning cycles can benefit budgets, improve safety and labor allocation, and result in less frequent wounding of trees and shrubs. By the end of this talk, attendees will have a better understanding of how PGRs work and their application in the landscape.
Applied for .75 CEUs for Landscape Architects
Applied for 1.25 CEUs for Certified Arborists

12:30 PM – 1:45 PM

Room: Nirvana
State of the Green Industry
Craig Regelbrugge, AmericanHort
Our national politics have not been so “colorful” in a long time, but the stakes for our industry are high. We have deep concerns about the workforce. Will Congress help, or at least do no harm? What about the Trump Administration? Where might the green industry be headed on our top issues? Politics, legislative initiatives, public policy efforts and government regulation affect all of us – whether you’re a landscape architect/designer, grower/nursery/greenhouse, garden center/retailer, irrigation contractor, landscape professional, educator/student, trade association, etc. No one can afford to be in the dark or not know how that evolving political landscape may affect our industry as we move forward.

Room: Schaumburg AB
Fantastic Foliage Annuals
Mark Dwyer, Rotary Botanical Gardens, Janesville, WI
While compositionally diverse landscapes offer a wide variety of plants that appeal to our senses, the strong contribution of seasonal plants with “presence” can enliven any setting. Beds, borders and containers benefit from the strong textural and colorful contribution of annuals in which the primary feature of interest is engaging foliage. We will examine specific plants, both old and new, as well as examine their successful use in strong compositions.
Applied for 1.25 CEUs for Landscape Architects

Room: Schaumburg CD
Deep Rooted Wisdom
Jenks Farmer, JenksFarmer.com Plantsman Nursery
Gardening styles, techniques and expectations changed dramatically in the last few decades. With style changes, great horticultural techniques, knowledge & design get forgotten & ultimately lost. Jenks Farmer combines stories and lessons from his horticulture mentors, with artful, ecologically friendly garden design. Jenks will share stunning photos and warm stories from his favorite gardening projects and parts of his recent Timber Press book “Deep Rooted Wisdom: Skills and Stories from Generations of Gardeners.”
Applied for 1.25 CEUs for Landscape Architects

Room: Utopia AB
What’s it Worth: Promoting the Green in Green Industry
Bryce Lane, North Carolina State University
New generations of consumers have a different view of plants, landscaping, and gardening. It’s time we take a good hard look of how we can appeal to those consumers and encourage their continued and increased use of green industry products and services. This talk focuses on how to market the value plants add to all aspects of our lives, from the environment, to the economy, and to our own health and well-being.
Applied for 1.25 CEUs for Certified Arborists

Room: Utopia CD
Ornamental Grasses for Now and the Future
Brent Horvath, Intrinsic Perennial Gardens
Ornamental grasses have been building in demand and use in the landscape since the 1980’s. Currently the industry is crazy for Carex. Learn new and not so new grasses and Carex to incorporate into your landscape, gardens and containers too. Also, learn some of the best companion plants to use with those grasses.
Applied for 1.25 CEUs for Landscape Architects

2:15 PM – 3:30 PM

Room: Nirvana
A Celebration of Eccentricities: The Plants and Their People
Tony Avent, Plant Delights Nursery, Inc
Behind every great plant, there’s a great, oft-crazed plant person. We’ll share stories of some of the most fascinating plant personalities along with their amazing plants and discoveries. This enlightening session will tell the stories behind the famous plants that make us all look good.
Applied for 1.25 CEUs for Landscape Architects

Room: Schaumburg AB
Supercharge Your Sales Process
Mark Bradley, Landscape Management Network
In this presentation, Mark will cover the importance of a repeatable sales process and how to manage a sales funnel to increase revenue and profits simultaneously. A deep dive into how to use technology to discover exactly where you need to make changes, where to focus your sales efforts, how to identify your best opportunities and avoid the pitfalls along the way using a “Profit Awareness Roadmap” to stay focused on overall company success.

Room: Schaumburg CD
Diseases of Trees and Shrubs
Brian Hudelson, University of Wisconsin-Madison Plant Disease Diagnostics Clinic
Learn about common diseases of deciduous and evergreen trees and shrubs and their management. This presentation will focus on leaf and needle diseases, canker diseases, and vascular wilt diseases. Learn to ID these in the field, identify pathogens, and identify weather conditions that lead to their establishment.
Applied for 1.25 CEUs for Landscape Architects
Applied for 1.25 CEUs for Certified Arborists

Room: Utopia AB
Employee Compensation for the Lawn and Landscape Industry
Fred Haskett, The Harvest Group
One of the most powerful tools in business is benchmarking against the past, the future and most importantly against industry standards. We put this 2017 study together to provide information that can be used to compare compensation averages against individual firms to help design and maintain compensation programs. Learn to better understand our largest cost structure, improve effective recruiting tactics, build better teams through incentive packages, provide employee benefits as well as reduce turnover.

Room: Utopia CD
Local Landscape Architecture: Designing Grounded Respites in the Global and Virtual Age
Shannon Nichol, Gustafson Guthrie Nichol Landscape Architects
This presentation will share proven methods in designing landscapes such as the Lurie Garden at Millennium Park, the Bill & Melinda Gates Foundation, and the National Museum of African American History & Culture. The focus of the presentation will be on the importance for landscape designers to find and express the often-hidden and overlooked local-landscape characteristics and cultural stories. Local plants, building traditions, and landscape patterns will be discussed incorporating seemingly regular, vernacular context into designed landscapes.
Applied for 1.25 CEUs for Landscape Architects

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