Friday Education – February 1, 2019

8:00 AM – 9:15 AM

Room: Nirvana
Sharing Thoughts About Existing and Designed Plant Communities
Gerould Wilhelm, Conservation Design Forum and Roy Diblik, Northwind Perennial Farm
The Earth has been covered with diverse plant communities long before we became designers, landscapers, growers, and gardeners. Plants have lived in intimate, healthy, social relationships with millions of other living beings creating conditions for flourishing, continued health. Our horticultural planting practices should and will continue to evolve, recognizing the opportunities and possibilities for plants. Better understand native plants in remnant communities, re-established communities how to live with durable perennials, and proper stewardship practices.

Room: Schaumburg AB
From Surviving to Thriving: How to Build Revenue From Today’s Consumers
Susan Martin, Horticultural Marketer
The potential for garden and landscape sales from women and younger gardener audiences is enormous, yet we are only tapping into a small portion of that revenue today. In this session, you will learn how to thrive, not just survive by delivering what today’s consumer really wants. We’ll examine the practices of successful gardening businesses who cater to these audiences and you’ll walk away with concrete ideas you can act on today.

Room: Schaumburg CD
The New Perennial Garden: Design and Maintenance
Bobbie Schwartz, Bobbie’s Green Thumb
For years, perennial gardens were designed as side by side blocks of color. Over the past ten to fifteen years, these designs, with European influences, have become more impressionistic. In addition, more importance is being given to foliage, deadheads, and lengthening the seasons of interest. The degree of maintenance is also affected by these changes in design and by plant selection.
Applied for 1.25 CEUs for Landscape Architects

Room: Utopia AB
Landscape Design, Site Design Critiques
Gregory Pierceall, Professor Emeritus, Purdue University, Department of Landscape Architecture
As a practiced and experienced site design educator, Gregory will cover the basic elements of good landscape and site design. Using finished designs he’ll illustrate the structure, forms and components that make a good landscape functional and attractive. See that form and functions are basic to solid design. Let decades of experience demonstrate that “design” is invisible until it does not work.
Applied for 1.25 CEUs for Landscape Architects

Room: Utopia CD
Plants for Problem Areas
Melinda Myers, Nationally known gardening expert, TV/radio host, author & columnist
Too much water and wind are just a few challenges you and your clients may face when designing or renovating a landscape. Help them correct problem areas to mitigate the challenge whenever possible. And when it isn’t possible, select the plants that tolerate difficult growing conditions including dry shade, heavy clay, and deer-populated areas.
Applied for 1.25 CEUs for Landscape Architects
Applied for 1.25 CEUs for Certified Arborists

9:45 AM – 10:30 AM

Room: Nirvana
Consilience, Concinnity, and The Way
Gerould Wilhelm, Conservation Design Forum
This imaginative session will examine native prairie, woodland, and riverbank landscapes to illustrate consilience and concinnity. Natural systems are uninterested in good intentions, budgetary problems, personnel problems, government regulations, or ignorance on the part of stewards or scientists. We must learn The Way of our land and accommodate it just as strictly as must a pilot obey the laws of flight in accordance with the configuration and design of his airplane.
Applied for .75 CEUs for Landscape Architects
Applied for .75 CEUs for Certified Arborists

Room: Schaumburg AB
How Networking & Connecting Can Grow Your Business
Dean MacMorris, Night Light, Inc.
This presentation will introduce the 8 rules of networking and the types of people who can help us network. We will discuss strategies for being a top-notch networker. Attendees will be given a list of questions to make it all about the person you are talking to, while networking. It’s never about you, but what goes around, comes around.

Room: Schaumburg CD
The Artful Garden
Bobbie Schwartz, Bobbie’s Green Thumb
The most obvious notion of the artful garden is the incorporation of art, e.g. sculpture and ornament, into the garden but another aspect is the realization that structures such as fences and arbors can be artistic, not just functional. Add creative garden design plus thoughtful choices and uses of plant material to make your garden a living work of art.
Applied for .75 CEUs for Landscape Architects
Applied for .75 CEUs for Certified Arborists

Room: Utopia AB
Woody Plants Worthy of Small Spaces
Jo Ellen Meyer, The Hoosier Gardener
Explore the trees and shrubs that earn the space they take in the urban and suburban landscape by multi-seasonal interest, longbloom cycles or other attributes. Some even work well in ornamental containers. Lots of breeding going to reduce the size of woody plants without diminishing their flower power, and we’ll take a look at some of them.
Applied for .75 CEUs for Landscape Architects
Applied for .75 CEUs for Certified Arborists

Room: Utopia CD
Propagating Horticulturists: A Cultural Guide for Cultivating Interest in Plants
Jared Barnes, Stephen F Austin State University
We are incredible propagators of plants, but a challenge we face is how do we make more horticulturists? In this enthusiastic presentation, Jared will discuss the great similarities in how we sow seeds and how we expose youth to horticulture, in how we take cuttings and how we help amateur horticulturists continue growing, and in how we graft two different species together and how we bridge a connection between plants and people’s other passions.
Applied for .75 CEUs for Landscape Architects
Applied for .75 CEUs for Certified Arborists

12:30 PM – 1:45 PM

Room: Nirvana
Carmen Miranda in the Midwest
Irvin Etienne, Indianapolis Museum of Art
A garden requires many elements to be successful but one of the most important is eye-popping attention-getting color and texture. The only plants that can provide the extravagance that makes gardening worthwhile are tropicals and annuals. When you go Carmen Miranda, plants jump right out of the containers and into garden beds. They may combine with hardy plants or they may create beds of pure tropicalissmo. Either way the result is true garden ecstasy.
Applied for 1.25 CEUs for Landscape Architects

Room: Schaumburg AB
Give Your Employees C.R.A.P. … and 7 Other Secrets to Employee Retention
Jeff Kortes, Human Asset Management LLC
Jeff shares eight key fundamentals that drive employee retention and how leaders are a key role in retention. He’ll highlight how employee turnover affects the image of the organization and how the financial costs are big money. Attendees will understand the key traits to retain the new generation of workers and how using the “Great Boss” Questions to assess if you have what it takes to be a retention magnet in your area of influence.

Room: Schaumburg CD
Migrating North: Inspiration from a Southerly Plant Palette
Jared Barnes, Stephen F Austin State University
The South is being hailed as a rising cultural epicenter for great crafts, music, and food. We’ve also got some great plants, y’all. In this presentation, Dr. Jared Barnes will share some of his favorite southern plants, native and adapted, that you can use for inspiration for your northern gardens.
Applied for 1.25 CEUs for Landscape Architects
Applied for 1.25 CEUs for Certified Arborists

Room: Utopia AB
Permaculture: A Sustainable Living Methodology for the Home, Garden and Community
Will Hooker, Will Hooker: Landscape Architecture
Permaculture is a design and management methodology where environments are set up to supply as many of the needs of the residents as possible. These needs include food, water, energy, shelter, and a sustainable resource stream. This presentation will entail a brief overview of the principles of permaculture with an in depth description of how these principles were applied to a 1/3 acre peri-urban home in Raleigh, NC.
Applied for 1.25 CEUs for Landscape Architects
Applied for 1.25 CEUs for Certified Arborists

Room: Utopia CD
Rapid Fire Sketch Design
Craig Stoffel, Studio Inside|OUT
Attendees will learn the fundamentals of sketch techniques to create realistic and expressive drawings to communicate design ideas and intent. Step-by-step slides will highlight the basic set up and composition to demystify the process that creates beautifully loose sketches that communicate to the clients and design teams the overall character and spatial compositions. *Attendees are encouraged to bring their own drawing materials and follow along with the instruction. All skill levels are encouraged to attend.
Applied for 1.25 CEUs for Landscape Architects

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