Thursday Education – February 3, 2022

BELOW IS SESSION INFORMATION FROM THE 2022 SHOW – 2023 INFO COMING SOON!!!

Landscape Architects – The entire program has been approved by LA CES for CEU’s.

Program is subject to change. Please check the website, mobile app or on site signage for updates.

8:00 AM – 9:15 AM

Room: Euphoria
Estimating Hardscape Projects with Confidence
Donny Duke, Arborgold
Do you know your cost of doing business or performing the work that you sell or are you just guessing? The price that other trades and services charge for their work continually goes up, but have your rates and prices done the same? You can no longer hope you will become more profitable by guesswork and luck. This session will demonstrate the importance of an estimating strategy and show how to develop and implement the strategy to become profitable and stable and to ensure your company’s survival.

LIVE STREAMING FROM NEW YORK!
Room: Nirvana A
Brooklyn Bridge Park: Lessons (so far!) in Constructed Ecology
Rebecca McMackin, Brooklyn Bridge Park
Brooklyn Bridge Park, an 85 acre, organic park in the middle of New York City, was created with ecology in mind. The park’s award winning piers include top notch recreation, from opera to outdoor films, all of it beautifully designed. But the piers also contain native woodlands, freshwater wetlands, salt marshes, and numerous meadows. These areas closely mimic native ecosystems and are managed with an emphasis on wildlife habitat. This talk will detail many of the strategies employed to design an ecological park, as well as the management techniques used to cultivate biodiverse parkland. If we can do it, so can you.

This session is being recorded for viewing after the show.

Room: Nirvana BC
If Some Is Good, More Is Better (The Argument for Diversity in the Landscape)
Scott Beuerlein, Cincinnati Zoo & Botanical Garden
Diversity of plant material not only enriches our gardens, it also creates great habitat for wildlife. And it actually makes gardening easier and more beautiful. This indisputable case will be made. Settled. All will be in agreement. And an inspirational palette of plant material will also be presented.

This session is being recorded for viewing after the show.

Room: Utopia AB
The Secret to Reducing Plant Replacement Cost and Increasing Client Satisfaction
Gary Eichen, SavATree
No matter how healthy the stock, all of us have experienced plant loss – along with associated costs and potential impact on customer satisfaction. In fact, sometimes it seems as though plants just don’t thrive in certain areas. We are quick to blame too much or too little water or exposure to light. But what if the problem stems with the soil? This session will provide a fundamental understanding of soil, focusing on the composition of healthy soil. It covers the basics of soil testing, so that participants will know how to read soil test results and zero in on what’s most important. It will also include a discussion of soil additives and organic soil enhancers.

Certified Arborists – This session has been approved by IAA for CEU’s.

This session is being recorded for viewing after the show.

Room: Utopia CD
The Tree of Good Fortune
Jack Jostes, Ramblin Jackson
Weed out bad fit customers before they call you while attracting qualified leads on autopilot using the proven, current, landscaper’s digital marketing & sales process. Featuring REAL ILLINOIS LANDSCAPER VIDEO CASE STUDIES. Yes, this works in Illinois! Walk away with immediate improvements in your sales process AND worksheets, templates, and actionable takeaways from the Landscaper’s Guide to Modern Sales & Marketing Podcast host and Illinois native, Jack Jostes, who got his start in the green industry working at a prominent Chicagoland nursery and who has been known to feed audiences beef jerky.

Certified Arborists – This session has been approved by IAA for CEU’s.

9:45 AM – 11:00 AM

Room: Euphoria
Decked Out
Eric Hoffman, Woodridge Deck & Gazebo Company
Changes in permeability requirements are driving the use of decks, pergolas, gazebos and outdoor pavilions. Join Eric as he explains the various products available. He’ll highlight the characteristics of these products with samples and then describe the low maintenance options available.

LIVE STREAMING FROM WASHINGTON DC!
Room: Nirvana A
Behind the Scenes of Smithsonian Gardens
Sarah Dickert, Smithsonian Gardens
Smithsonian Gardens is a public garden and museum located on the National Mall in Washington, D.C. In this highly visited area, they are able to share the joy and importance of gardens to millions of people every year. But gardening in an urban setting presents its own unique set of opportunities and challenges. Join horticulturist Sarah Dickert as she takes you on a virtual trip to Smithsonian Gardens, sharing all they have to offer and what it takes to maintain their gardens.

This session is being recorded for viewing after the show.

Room: Nirvana BC
What to Expect When Expecting H-2Bs
Kara Youngblood, Youngblood & Associates
You have decided your company should turn to the H-2B program to alleviate your workforce deficiencies. Like any first time parent, you are sitting there thinking “Now what?” Kara will provide a brief summary of the program and then walk you through how to get started. Expanding your family is expensive – and that includes your work family. Kara will outline the costs you should expect to incur and what your first week as an H-2B Employer will look like. You can bet there will be a lack of sleep involved. Then after that first week, what are your additional responsibilities after your H-2B workers arrive?

Certified Arborists – This session has been approved by IAA for CEU’s.

This session is being recorded for viewing after the show.

Room: Utopia AB
Garden Legends! 400 Years of Ornamental Horticulture in America
Kirk Ryan Brown, John Bartram Lives
Travel across America to discover what gardeners should recognize about the art and practice of high design and low dirty work. With a travelogue including 75 gardens in 45 minutes, Kirk’s topic surveys how agriculture became urbanculture…what national parks return to ‘We the People’…why cemeteries commemorate more than famous people…when public gardens disappear…and who gardens best. Expand your bucket list of must-see public gardens! This will be an enthusiastic gardener’s world-view of unblinking honesty about the importance of sowing, growing, and owning green in our lives.

This session is being recorded for viewing after the show.

Room: Utopia CD
The Morton Arboretum Plant Clinic’s Annual Summary
Julie Janoski, The Morton Arboretum
Plant Clinic is a free service provided by The Morton Arboretum for homeowners and green professionals which communicates with over 8,000 people and answers over 17,000 questions a year about plant health care. Plant Clinic is also part of the Plant Health Care Program at the Arboretum. Learn about some of the most common questions asked and get an update on pest and disease issues we are seeing and their management options. In addition, the presentation will provide an update on possible new disease problems we should be looking for and what to do if you see something unusual.

Certified Arborists – This session has been approved by IAA for CEU’s.

1:00 PM – 2:15 PM

Room: Euphoria
Oudolf Garden Detroit
Meredith Simpson, Oudolf Garden Detroit
Oudolf Garden Detroit is a four-season, free public garden set in the international waterways of the Detroit River, on beautiful Belle Isle—a challenging setting as unique as Detroit! Learn about how an all-volunteer ‘grounds crew’ has worked together with Piet Oudolf to fund, plan, design, build and now care for this wonderful public asset. We will explore Oudolf’s master plan, planting designs, and extensive plant lists for Detroit.

LIVE STREAMING FROM MAINE!

Room: Nirvana A
Bullet-Proof Shade Plants for Breathtaking Gardens
Kerry Ann Mendez, Perennially Yours
Shade gardening is my passion. The combination of captivating foliage and radiant flowers is mesmerizing, plus much less maintenance than full sun gardens. This session includes design tips as well as plants for dry shade and deer-prone gardens.

Certified Arborists – This session has been approved by IAA for CEU’s.

This session is being recorded for viewing after the show.

Room: Nirvana BC
Approaches to Urban Garden Design at the Pennsylvania Horticultural Society
Andrew Bunting, Pennsylvania Horticulture Society
In this session, Andrew Bunting, Vice President of Public Gardens and Landscapes will explore the many public gardens and landscapes managed by the Pennsylvania Horticultural Society. Many of these projects are in very urban settings and require a specialized approach to design considerations; plant selection and how the green spaces will be used by the public.

This session is being recorded for viewing after the show.

Room: Utopia AB
Celebrating 100 Years of Horticulture! Gardening for Victory
Kirk Ryan Brown, John Bartram Lives
Out of the social cauldron of the Dustbowl Depression and FDR’s Works Progress Administration, came a national drive to Go Green. Through WWII and into the construction of Levittowns and Interstate Highways across the nation, America’s family unit was reformed. Leisure activities and vacation traveling became the norm. New style, or Lifestyle, landscapes were created. Into our 2021 Post-Covid lives, comes a new demand to re-learn everything our grandparents knew about growing plants: as a food source, as an escape from the virtual world, for more color in our lives, and as a health-giving natural tonic. Compare and contrast how life now mirrors life then! Kirk shares his many views on gardens he’s loved, plants he’s coveted, gardeners he’s known and life that’s surrounded him. Be enthusiastic. Be committed, Be passionate! Gardening’s here to stay.

This session is being recorded for viewing after the show.

Room: Utopia CD
It’s ALL about PEOPLE: How to Find, Attract, On Board, Keep and Grow the Right People for Your Company
Ed Laflamme and Bill Arman, The Harvest Group
By far and away the most difficult challenge in 2022 for landscape companies is finding, hiring and keeping good people. Potential candidates agree on a time to meet but nine out of 10 times don’t even show up. Workers are leaving for $3.00, $2.00 or even $1.00 per hour more. The question is why? We will do a deep dive into these issues and talk about the reasons why these things are happening. Recruiting is not just putting an ad on a job site because that’s not working anymore, is it? In our seminar we’re going to teach you a recruiting plan with FRESH ideas that will help you to be more successful. One method alone will not work. What is needed is an integrated approach with multiple methods to cast your net wide and deep. But wait, once they’re hired why are they leaving? We’re going to address this head on and give you reasons why many leave, and how to change that once and for all.

Certified Arborists – This session has been approved by IAA for CEU’s.

2:45 PM – 3:45 PM

Room: Euphoria
Security Gates and Other Physical Security for Property
John Dini, Electronic Entry Systems
Automatically controlled driveway gate access systems are becoming more and more popular. These systems are most often part of a greater landscape and hardscape implementation plan. The knowledge provided will help anyone involved in landscape development better prepare for what features these systems offer, and what goals they can achieve. Whether the landscape architect has a direct involvement in the automatic driveway gate access system, or is not involved but is simply interested in how these systems will impact the overall landscape plan, this presentation is for you. Everything from what types of systems are best for different situations, to how the different types of gates can be incorporated into the masonry and drive surface will be covered. At the end of this presentation, attendees will be well educated on what makes up these security driveway gate access systems and how best to offer them to their clients.

LIVE STREAMING FROM MAINE!

Room: Nirvana A
Small Landscapes with BIG Attitudes
Kerry Ann Mendez, Perennially Yours
Do you have a small area to garden but want BIG results? Maybe it’s the main entrance to your home or an entertainment area that needs jazzing up? This eye-opening presentation provides clever design and accessorizing tips for maximizing and extending color in smaller spaces. The session features remarkable, no-fuss perennials, flowering shrubs, evergreens and annuals that provide three seasons (or more) of beauty plus neat habits. Pollinator-friendly plants and sustainable practices are emphasized.

This session is being recorded for viewing after the show.

Room: Nirvana BC
NATIVE PLANTS AND THE NEW ECOLOGY: Impacts for the Commercial Landscaper
Daniel Gerdes, Christy Webber Landscapes
This session will outline the problems that common horticultural practices have created in ecological systems during the past 60 years in a non-confrontational, good humored and engaging way. It will describe the new native plant initiatives that are now disrupting the design and commercial landscaping industries, and this will be followed by a detailed presentation of the goals of this New Ecology and the impacts it will have on our industry over the coming decades.

This session is being recorded for viewing after the show.

Room: Utopia AB
Why Should I Work For You? Finding, Engaging & Retaining Top Talent In A Post-Pandemic World
Joe Abraham, Entrepreneurial DNA
If your HR department is responsible for hiring and developing people, you’ve already put yourself 5 years behind the 8-ball. This 75-minute session is lifted from the 2-day WIN IT Owners Conference held in Fall 2021. You’ll discover how values-based accountability, messaging, and coaching play into winning the talent game – especially with millennials and generation Z.

Certified Arborists – This session has been approved by IAA for CEU’s.

This session is being recorded for viewing after the show.

Room: Utopia CD
Maximizing Landscape Design-Build Efficiency with Technology
Joe Hanauer, Landscape Architecture, LLC
During the Great Recession, landscape architect and owner of a mid-size design-build company, Joe Hanauer decided to “tech up”. His goal then was to be a one-person design-build office. Now, with labor markets tight, using technology to create efficiencies for installation crews is increasingly important. With hardware including a tablet, computer, GPS Surveyor, Zip-Level and camera, combined with software for note taking, estimating and designing, this session will reveal how they are all essential to creating an efficient workflow from first call to last shovel. This session will also show how this “almost-paper-free” technology workflow can be used to run a one-person office and scaled to work with larger firms, too.

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